mile away
stowe
A boutique short-term rental in Vermont that I’m building into a full digital brand. From social strategy to visual content, I created a cohesive online presence designed to elevate the brand and boost bookings through organic content, paid ads, and thoughtful storytelling. Every post has a purpose: to showcase the property, connect with our audience, and grow visibility across platforms.
April 2025 - Present
Stowe, Vermont
Transformed a cluttered collection of 400+ mismatched images into a cohesive, elevated brand presence.
Curated the Instagram grid and overall visual identity to reflect a consistent, intentional aesthetic aligned with our target audience and brand values.
KEY RESULTS // 90 Days
Grew Instagram following by 40%
Drove 80% more website traffic from IG
Increased CTR by 45% through targeted content
One Reel hit 37K+ organic views
Achieved 100% occupancy during peak season
Deliver regular reporting to track growth, uncover trends, and guide content decisions
Secured brand partnerships with Mozi Wash, Brooklinen, and Arhaus.
Currently building a shoppable stay experience where guests can scan a QR code or shop featured products via social links.
