Luna rose  beauty

Luna Rose Beauty is a fresh, clean skincare brand specializing in natural products. This mock project explores how I would expand their digital presence through elevated storytelling, curated content, and community-driven marketing.

STRATEGY

  • Position Luna Rose as a go-to clean beauty brand for Gen Z and Millennial consumers by enhancing its online brand identity, boosting visibility, and driving sales through organic and paid strategies.

  • Refined the brand’s visual tone across social, using a warm, modern palette and minimal design.

  • Influencer outreach strategy and ambassador program to build a community.

  • Propose a paid ad funnel using testimonials & “shop now” CTAs to drive conversion.

Mock Project - Brand Expansion Strategy & Digital Marketing

Mile Away Stowe